This beautifully British-made collectable teddy bear has been specially created to raise vital funds for SSAFA, the Armed Forces charity. Named after SSAFA’s founder, James Gildea, this unique bear is made to a limited edition of only 1885pcs, the year the charity was founded. For every James Bear sold, up to £12.50 will be paid in support of the charity.

Crafted from soft sandy-gold mohair plush, James features pure woollen felt paws and a carefully hand-embroidered nose and smile that give him a truly unique, friendly character.

His pure wool tweed scarf is the ultimate finishing touch, having been exclusively designed to subtly incorporate SSAFA’s red and blue brand colours, and traditionally woven in England. Presented in a premium drawstring bag


SSAFA has been providing lifelong support to the Armed Forces, veterans and their families since 1885. As the UK’s oldest, tri-service, military charity, SSAFA continues to provide tailored practical, emotional and financial support and helped more than 82,000 people in need last year. Merrythought are working with SSAFA in their mission to support the military family in need, through sales and by raising the profile of the vital work of the charity. For over 134 years SSAFA has been supporting our Armed Forces, please find out more - donate today and help SSAFA continue their important work, visit


Merrythought been hand-making the quintessential English teddy bear since 1930. Celebrating its 90th Anniversary in 2020, the company is a fourth-generation family business and a true heritage brand, renowned worldwide for producing the finest British teddy bears. The story of Merrythought began in 1930. William Gordon Holmes, owner of a spinning mill in Yorkshire, recognised the opportunity to make luxurious soft toys from his luxurious Angora goat fleece. He found a beautiful brick foundry building in the heart of Shropshire, and with the help of some skilled local seamstresses, Merrythought was born. Our heritage is something we are immensely proud of, and the original workshop in Ironbridge, Shropshire, remains Merrythought’s home to this day; a magical place where each teddy bear is brought to life using the finest materials and traditional craftsmanship that has been handed down the four generations of our unique company. Since only teddy bears of the highest quality are allowed to carry the trusted Merrythought woven label, we ensure the utmost care and attention to detail in everything that we do, right down to the hand embroidered nose and smile that gives each teddy bear its own personality. A Merrythought is not just a teddy bear, but an exquisite piece of British heritage and a loyal companion through cotton drawstring dust bag.

Get your own Merrythought James bear here